01
Model
Offer, margins, logistics, marketplace rules, success metrics.
E-commerce & marketplaces
Selling online is not installing a theme: it is building a buying journey, logistics and trust. We design stores and multi-vendor marketplaces — like Overglow, which we operate ourselves.
Who it is for
- Brands and distributors launching or rebuilding a store
- Founders creating a vertical marketplace (travel, crafts, B2B…)
- Local players selling in Morocco and Europe
Problems we solve
- Abandoned carts, unreliable payment, opaque delivery
- Unmanageable catalogue, wrong stock, lost orders
- Marketplace attracting neither sellers nor buyers
- No acquisition strategy behind the store
What we deliver
- 01Optimised buying journey, product pages and checkout
- 02Payment (CMI, Stripe, PayPal), delivery, invoicing, MAD/EUR/USD
- 03Seller space, moderation, commissions for marketplaces
- 04Back-office for orders, stock, customers, promotions
- 05E-commerce SEO, merchant feeds, transactional email
How we work
Full method →02
MVP
First sellable scope in weeks, tested with real customers.
03
Scale
Acquisition, automation, performance, new markets.
Typical timing
Store: 4–8 weeks. Marketplace MVP: 8–14 weeks.
Example mandates
- Overglow — multi-universe travel marketplace (experiences, stays, extras), MAD payments
- B2B store with negotiated per-customer pricing and recurring orders
- Takeover of an existing marketplace: audit, remediation plan, acquisition restart
Frequently asked
Shopify, WooCommerce or custom?
We choose by volume and needs. For a marketplace or a specific journey, custom pays off over time.
Do you handle payments in Morocco?
Yes: CMI, international cards, cash on delivery and European gateways depending on your markets.
Can you take over our current store?
Yes, after a product and technical audit that sets priorities.